Contest Overview

The National Grocers Association (NGA) is pleased to host the 2016 Creative Choice Awards Contest to honor and recognize the best marketing and merchandising programs in the grocery industry. Winners of the Creative Choice Awards Contest gain respect throughout the industry and receive national recognition at The NGA Show. Submission deadline is December 14th, 2015.

Why You Should Enter

Participation in the Creative Choice Awards Contest will encourage team building among employees and create excitement throughout your organization while demonstrating the importance of using creative marketing and merchandising programs to boost sales and build customer loyalty.

As a participant you will have the chance to earn recognition as an industry leader in marketing execution as well as receive accolades in national trade publications. Winners will be honored at The NGA Show, February 28-March 2, 2016 in Las Vegas, NV.

Who Can Enter

Retailers, wholesalers, manufacturers/suppliers, food brokers and advertising agencies engaged in the creation and use of marketing and merchandising programs for grocery stores may enter.  However, the Creative Choice Awards Contest is a retailer awards competition, a retailer will be awarded for the entry if it is chosen as a category winner.

What Entries are Eligible?

Marketing campaigns and merchandising events held between
December 1, 2014 and December 1, 2015. One entry may be submitted to multiple categories.

Judging and the Selection of Winners

A panel of judges will determine the category winners based on creativity, clarity and the effectiveness of each program/promotion entered.  The ‘Best of Show’ nominees will be selected from all the category winners in both marketing and merchandising by the judges and Members of the NGA community through online voting on the NGA website this December and into January 2016. All entries are due via online submission portal by Monday, December 14, 2015.


Winners will be honored at the Creative Choice Presentation during The NGA Show at the Mirage Hotel, February 28 – March 2, 2016 in Las Vegas, Nevada.  Winning entries will be on display at The NGA Show, awarded a display trophy and will be published in The NGA Show program. Winners of the ‘Best of Show’ title will receive a grand prize package, which includes a complimentary registration to The 2017 NGA Show.

Entry Fee


Thanks to our generous sponsors, The Kellogg Company and Unilever, there is NO ENTRY FEE for the 2016 Creative Choice Awards Contest!


Special Recognition Category

This category is for any marketing or merchandising campaigns which feature Kellogg Company or Unilever products. In addition to receiving recognition at the 2016 NGA Show, these recipients will also receive a special gift at the breakfast session!


Contact NGA at or 703-516-8828