Congratulations on another successful NGA Creative Choices Awards program!
Please join NGA in congratulating the Merchandising and Marketing ‘Best of Show’ winners, and all of the category winners and honorable mentions:
Marketing ‘Best of Show’, presented by the Kellogg Company: “Tutto Italiano – ShopRite Imported Italian Private Label Promotion” submitted by ShopRite/Wakefern
Merchandising ‘Best of Show’, presented by Unilever: “Grand Brands of the Grand Tasting – NYC Wine and Food Festival”, submitted by ShopRite/Wakefern
Unilever special recognition: “Right on Girls! Dove coupons” submitted by ShopRite/Wakefern
The Kellogg Company special recognition: “Poptarts” submitted by Harps Food Stores
Category Winners and Honorable Mentions:
Category 1: Connections through Social Media and Digital Marketing
Winner: #972 Matt Painter Webisodes, Fresh City Market, TMA+Peritus
Honorable mention: # 1033 myCountyMarket Mobile App: The Future of Grocery Shopping, Niemann Foods, Inc.,
Category 2: Connections through Traditional Media (Print)
Winner: #1135 It’s My New England 2015 Calendar Photo Contest, Big Y Foods, Inc., The Mars Agency
Honorable mention: #1239 Hilltop 48 Anniversary Print Ad, Hilltop Supermarket
Category 3: Connections through Traditional Media (TV and Radio)
Winner: #951 Boyer’s Food Markets 600, HAC, Inc., SUPERVALU
Honorable mention: #932 Locally Grown Produce Campaign, Wakefern Food Corp.
Category 4: Non-price or Consumer Value Print Ad
Winner: #1223 Russ’s Market – Star Wars Themed Monthly Catalog, B&R Stores, Firespring
Honorable mention: #1009 LSU Ad, Associated Grocers, Inc.
Category 5: Private Brands Ad
Winner: # 1207 Tutto Italiano – ShopRite Imported Italian Private Label Promotion, Wakefern Food Corp.,
Honorable mention: #1029 Private Brands Event, Little Giant, SUPERVALU
Category 6: Frequent Shopper or Targeted Marketing Campaign
Winner: #805 Beef Stampede Sale, Gordy’s Market
Honorable mention: #1054 Fresh Market Digital Coupons Launch, Fresh Market, Associated Food Stores
Category 7: Integrated Marketing Campaign
Winner: #1182 SHOP ‘n SAVE Westmoreland County Airshow, SHOP ‘n SAVE Pittsburgh Division SUPERVALU East,
Honorable mention: #1226 Super Saver Smokehouse Challenge, B&R Stores, Inc.
Category 8: Grand Opening or Remodel
Winner: #1197 Roche Bros. Downtown Cross – Grand Opening, Roche Bros.,
Honorable mention: #1118 Cleveland, OK Cash Saver Grand Opening, HAC, Inc.
Category 9: Single Manufacturer Event
Winner: #1198 Build a Burger Presented by Kraft, Houchens Industries
Honorable mention: #1170 Fiora Easter Egg Hunt, Coborn’s, Inc.
Category 10: In-store Special Event
Winner: #726 (also liked #727) 100 year Anniversary Sale-a-bration, BGreen, Co.
Honorable mention: #1037 Locally Grown CSA Produce, Wakefern Food Corp.
Category 11: Off-site Event
Winner: #1034 The Grand Brands of the Grand Tasting – NYC Wine and Food Festival, Wakefern Food Corp.
Honorable mention: #723 Spring Yard Sale, BGreen Co.
Category 12: Public Service or Charitable Cause Event
Winner: #1160 Coffee With Cop, Coborn’s, Inc.
Honorable mention: #1074 Caring for Kids, Macey’s Grocery, Associated Food Stores
Category 13: GM/HBC
Winner: #1174 Essential Oils, Coborn’s, Inc.,
Honorable mention: #1143 Fresh Household Values, ‘Store in a Store’ at Burns’ Fresh Grocers, The Fresh Grocer (Burns Family), Metro Philly Management
Category 14: Center Store
Winner: #1076 Dinner 123, Macey’s Grocery, Associated Food Stores
Honorable mention: #1035 $9.99 Wine, Niemann Foods, Inc.
Category 15: Fresh Foods
Winner: #879 Western Markets Plant Sale, Western Markets
Honorable mention: #930 Catering by ShopRite Kitchens, Wakefern Food Corp.
Category 16: Dairy/Deli/Bakery
Winner: #1159 New England Cheese Festival, Roche Bros.
Honorable mention: #1220 Gluten Free Bakery, Coborn’s, Inc.