Contest Overview

The National Grocers Association (NGA) is pleased to host the 2017 Creative Choice Awards Contest to honor and recognize the best marketing and merchandising programs in the grocery industry. Winners of the Creative Choice Awards Contest gain respect throughout the industry and receive national recognition at The NGA Show. Click here to view the full PDF brochure including a complete list of all categories.

Marketing Categories

Connections through Social Media and Digital Marketing
Connections through TV Radio
Connections through Print
Integrated Marketing Campaign
Grand Opening or Remodel

Merchandising Categories

Single Manufacturer Event
Store Event
Public Service of Charitable Cause Event
Center Store/GM/HBC
Perimeter Departments (includes Dairy/Deli/Bakery/Floral/Frozen)

Why You Should Enter

Participation in the Creative Choice Awards Contest will encourage team building among employees and create excitement throughout your organization while demonstrating the importance of using creative marketing and merchandising programs to boost sales and build customer loyalty. As a participant, you will have the chance to earn recognition as an industry leader in marketing execution, as well as receive accolades in national trade publications. Winners will be honored at The NGA Show, February 12- 15, 2017 in Las Vegas, NV.

Who Can Enter

Retailers, wholesalers, manufacturers/suppliers, food brokers and advertising agencies engaged in the creation and use of marketing and merchandising programs for grocery stores may enter.  However, the Creative Choice Awards Contest is a retailer awards competition; a retailer will be awarded for the entry if it is chosen as a category winner.

What Entries are Eligible?

Marketing campaigns and merchandising events held between December 1, 2015 and December 1, 2016.

Judging and the Selection of Winners

A panel of judges will determine the category winners based on creativity, clarity and the effectiveness of each program/promotion entered. Two retail winners will be selected for each category: one 1-15 store operator and one 15+ store operator.  One ‘Outstanding Marketer’ and one ‘Outstanding Merchandiser’ will be selected from category winners by the NGA member community using an online voting system, available December 2016 – January 2017.


Winners will be honored at the Creative Choice Awards during The NGA Show at the Mirage Hotel & Casino, February 12- 15, 2017, in Las Vegas, Nevada.  Winning entries will be on display at The NGA Show, awarded a display trophy and will be published in The NGA Show program. Winners of the ‘Outstanding Marketer/Merchandiser’ title will receive complimentary registration to the 2017 NGA Show.

Entry Fee


Thanks to our generous sponsors, The Kellogg Company and Unilever, there is NO ENTRY FEE for the 2016 Creative Choice Awards Contest!

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Special Recognition Category

This category is for any marketing or merchandising campaigns which feature Kellogg Company or Unilever products (Unilever 30 brands including Lipton, Ben & Jerry’s, and many others! Click here for a full list of Unilever brands that make you eligible for the special recognition category!

In addition to receiving recognition at the 2017 NGA Show, these recipients will also receive a special gift at the breakfast session!


Contact NGA at or 703-516-8828